About

Lead with Character.

Your Character is the #1 reason people follow you.
Character is the #1 reason leaders fail.
Your character is 100% in your control.

MEET DAVE ANDERSON

My Why is to challenge the leadership status quo so that people become the leaders they are meant to be.

ABOUT DAVE

Dave’s leadership journey began as a child and continued to develop throughout his years at West Point. With the guidance of his father, General Jim Anderson, Dave grew up with this truth: “Character Counts.” This phrase followed him through out his sales career and it became the foundation he built on to go from the worst sales team in the nation to number one.

West Point Graduate
Decorated Combat Veteran
20 Years with Fortune 50
15 Years in Sales Leadership
MBA – Honors in Marketing
Author: Becoming a Leader of Character

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BECOMING A LEADER OF CHARACTER

Everyone’s character will be tested. Leaders are no exception. The question remains, “Would you pass the test?” Becoming a Leader of Character offers leaders a workout plan to be able to answer with a confident, “Yes.”

Leader of Character

BECOMING A LEADER OF CHARACTER

Let us partner with you as you learn how to DO what you want to BE. In this book, you will develop the six Habits of Character through small, daily exercise that strengthen your character muscles for the bigger character tests all leaders face. We believe you have what it takes to become the leader you wish you had.

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A FOUNDATION BUILT ON LEGACY

The best leaders not only lead well but they create leaders too. Becoming a Leader of Character was written by two leaders who are more than co-authors, they are also father and son.

Foundation Built By

MY FATHER, GENERAL JIM ANDERSON

My father, The Master of the Sword at West Point, taught me that leadership is a blend of competence and character. My school, West Point showed me continuous character, education and reinforcement is the way to grow exceptional leaders of character from high potential people. My 20 plus years in a Fortune 50 company illustrated that focusing development on competence training alone is inadequate.

READY TO BECOME A LEADER OF CHARACTER?

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Lead with Character.

MEET DAVE ANDERSON

ABOUT DAVE

BECOMING A LEADER OF CHARACTER

Leader of Character

BECOMING A LEADER OF CHARACTER

A FOUNDATION BUILT ON LEGACY

Foundation Built By

MY FATHER, GENERAL JIM ANDERSON

READY TO BECOME A LEADER OF CHARACTER?

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